نتایج جستجو برای: 2001 and attitudinal loyalty questionnaire fink

تعداد نتایج: 16851627  

Journal: :iranian journal of management studies 2013
ali shirazi hanzaleh zeynvand lorestani ahmadreza karimi mazidi

a key challenge to brand managers is how to gain a better understanding of the relationship between brand and customer loyalty constructs. researchers have recognized that brand identity plays a key role in brand management. the purpose of this paper is to investigate the effect of brand identity and brand identification on brand loyalty through perceived value, customer satisfaction, and trust...

برادران, مهدی, صفرنیا, حسن, عباسی, عباس,

This article is testing ten hypotheses with the aim of studying the effective factors on customer loyalty in Tejarat Bank. Statistical community of this research includes permanent customers of Shiraz Tejarat Bank Branches in first half of 1388 196 persons were selected through indefinite society formula and based on pilot studies as the sample. Collecting data was done by questionnaire with st...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه پیام نور - دانشگاه پیام نور استان تهران - پژوهشکده علوم انسانی و اجتماعی 1390

this study attempts to investigate the effect of peers’ revision in comparison to that of the teacher, and whether peers’ comments and teachers’ comments facilitate students’ revision? if yes, which one is more effective? also attempts have been made to see which aspects of language are more highlighted by peers versus teachers when commenting. besides, it is investigating the student’s attitud...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه سیستان و بلوچستان - دانشکده ادبیات و علوم انسانی 1391

during the process of reading, sometimes learners use ineffective and inefficient strategies and some factors may influence their use of strategies. perhaps critical thinking is one of these factors. this study aims to identify those categories of reading strategies that are mostly used by iranian efl learners and to see if there is any significant relationship between the critical thinking abi...

The aim of this study was to investigate the status of ancillary services in the children section of public libraries in Khuzestan province and its relationship with the loyalty of children aged 7-11 years. The research method used was mixed (qualitative and quantitative) and included a combined mode. The  qualitative part of the research referenced public libraries of Khuzestan province and th...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه اصفهان - دانشکده علوم تربیتی و روانشناسی 1388

چکیده هدف اصلی این پژوهش شناسایی الزامات نظام مدیریت کیفیت فراگیر در حوزه پژوهشی دانشگاه اصفهان بود. سوالهای پژوهش با توجه به مولفه های مدیریت کیفیت (تعهد مدیران، بهبود مستمر فرایندها ، مشتری محوری ، منابع انسانی ، مدیریت اطلاعات ، زیرساختهای کیفیت ، استفاده از نتایج ، انعطاف پذیری، مشارکت در فعالیتهای پژوهشی، ایجاد فرهنگ کیفیت و تناسب ساختارهای سازمانی) که بر اساس مطالعه استانداردهای بین المل...

Journal: :Information & Management 2006
Hsin-Hui Lin Yi-Shun Wang

While the importance of customer loyalty has been recognized in marketing literature for at least three decades, the development and empirical validation of a customer loyalty model in a mobile commerce (m-commerce) context had not been addressed. The purpose of our study was to develop and validate such a customer loyalty model. Based on IS and marketing literature, a comprehensive set of cons...

2009

Purpose: The aim of this paper is to understand the internal branding process from the employees’ perspective; it will empirically assess the relationship between internal branding and employees’ delivery of the brand promise as well as the relationships among their brand identification, brand commitment, and brand loyalty. Design/methodology/approach: On a census basis, a quantitative survey w...

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