The purpose of this study is to develop and validate empirically a research model that depicts the relationships between the identified key value proposition attributes of mobile value-added services and the core factors of brand equity. Survey data collected from 497 mobile value-added service consumers were examined using structural equation modeling to validate the research model. The result...

Private-label brands (PLB) today are a well-established facet in many product categories worldwide, and as such have increasingly captured the attention of researchers. Even so, the consumer-based brand equity (CBBE) of PLBs (PL-CBBE) has remained largely unexplored (Cuneo et al 2012). To help fill this void, this study examines the CBBE and its underlying dimensions of two different product ca...

Given the increased interest and empirical research in corporate social responsibility (CSR) and irresponsibility (CSI), the interest of this paper is given to the impacts of corporate operational performance (COP) and corporate social performance (CSP) on consumer brand advocacy and brand trust. In this consumerbrand continuum, customers evaluate brand trustworthiness by two scopes: (1) the pr...

Most of previous studies either take product knowledge as a moderator, or involve varying degree of product knowledge on the consumers’ perceived evaluation as an influential factor. It is rare to come across research that discusses how both brand image and product knowledge affect purchase intention. Thus, this research has chosen both an intrinsic and an extrinsic product cue─brand image and ...

This study aims to investigate the effect of perceived quality on purchase intention mediated by value and social media WOM. The process involved testing cause-and-effect relationships between variables used in structural equation model (SEM) empirically using primary data from an online survey 410 Garuda Indonesia Airline passengers. five-scale ordinal retrieved 27 question items presented res...

This study investigates the influence of Facebook applications and activities on consumers purchase intention and provide insights into whether consumers take notice of their peer’s activity on Facebook and whether that activity influences consumer purchase intention. Regression analyses conducted on the results from a survey of 215 Facebook users suggests that the use of Facebook’s like button...

This study aims to analyze the effect of product quality, price, brand image, E WoM and on purchasing decisions for Oriflame products. Case studies at SPO Amalia Kartika Putri Situbondo.This type research is included in quantitative research.The sample used was 40 respondents with a purposive sampling technique. The data analysis method Multiple Linear Regression analysis.the influence Purchase...