We study a vertical agricultural supply chain with farmer cooperative who decides his product selling price and social enterprise makes her order quantity decision resells ...

In this paper we use Nielsen scanner panel data on four categories of consumer goods to examine how TV advertising and other marketing activities affect the demand curve facing a brand. Advertising can affect consumer demand in many different ways. Becker and Murphy (1993) have argued that the “presumptive case” should be that advertising works by raising marginal consumers’ willingness to pay ...

nowadays, advertising companies and firms try to establish a trade name which is superior to similar ones. in order to overcome their competitors in advertising campaigns, the firms have adopted new approaches. they use the best and newest marketing and commercial advertising methods to attract potential customers and consumers. some advertisers use their competitors' trademarks, trade name, et...

We study a supply chain in which a consumer goods manufacturer sells its product through a retailer. The retailer undertakes promotional expenditures, such as advertising, to increase sales and to compete against other retailer(s). The manufacturer supports the retailer’s promotional expenditure through a cooperative advertising program by reimbursing a portion (called the subsidy rate) of the ...

Unlike the traditional model of information pull, matchmaking is base on a cooperative partnership between information providers and consumers, assisted by an intelligent facilitator (the matchmaker). Refer to some experiments, the matchmaking to be most useful in two different ways: locating information sources or services that appear dynamically and notification of information changes. Effect...

This paper considers advertising, collection and pricing decisions simultaneously for a closed-loop supply chain (CLSC) with one manufacturer (he) and two retailers (she). A multiplicatively separable new demand function is proposed which influenced by pricing and advertising. In this paper, three well-known scenarios in the game theory including the Nash, Stackelberg and Cooperative games are ...

We study whether the introduction of a private label could be profitable for retailers and manufacturers. We also investigate if cooperative advertising could be considered a manufacturer’s counterstrategy to the store brand’s harmful effects. The literature that dealt with the issue of private label introduction was mainly concerned with pricing strategies. However, this problem has not been a...

As landfill costs rise, so does the pressure to increase recycling of nonhazardous waste. A study was conducted to determine the attitudes of textile manufacturers towards market acceptance of recycling textile fibers into new textile products. A questionnaire elicited responses from 90 of 157 manufacturers in seven textile Standard Industrial Codes (SICS) in North Carolina, including small, me...