Depending on the actors involved and the environment, vegetarians and vegans may either be met with acceptance, tolerance, or hostility when they divulge their dietary practices. By interviewing vegetarians and vegans about these social interactions, this study has sought to conceptualize the subjects’ treatment as well as their feelings and actions. Throughout the study ethnographic methods ha...

Environmental degradation is a direct result of our actions based on the current paradigm of having infinite resources to support infinite consumption. The paradigm penetrates our everyday lives; one of its expressions is our diet that is a direct cause of environmental issues. Although animal agriculture is an environmentally devastating industry, it is an industry with the most potential to c...

Given the increasing interest in sustainable food consumption and production, this study aims to understand how consumers perceive value proposition of vegan food. Over 120,000 tweets relating veganism were extracted from Twitter, which then analysed using text analytics tool Leximancer ascertain predominant themes conversation taking place around Our results show that, light three main drivers...

Maintaining the overall quality and shelf life of plant-based food beverages is particularly important yet challenging to industry. Demand for natural preservation techniques has increased with rising concerns over safety consumer awareness, e.g., health consciousness trends such as veganism demand clean, labelled foods. Thus, a technique biopreservation potential enhance while fostering qualit...

Anthropocentrism has been identified as a root cause of nonhuman animal and intrahuman oppressions the environmental crisis. Veganism celebrated philosophy practice capable undermining anthropocentrism, yet anti-anthropocentric capacity vegan advocacy is understudied. The current research provides critical analysis online discourse three prominent organisations – Vegan Society, PETA, Viva! eluc...

Abstract Ecolinguistics studies the interactions between language and ecology. It investigates whether stories created by are destructive or beneficial to all constituents of environment. In search positive for our environment, this article focuses on vegan campaigns which generally bring awareness about veganism that, in turn, advocates protection nonhuman animals abstention from their exploit...

Milk is a nutrient dense food that recognized as nature's most complete meal which continues to play significant role in people's diets all across the world. The commonly consumed animal milks are cow's milk, goat's and buffalo's milk however, people becoming more aware of darker aspects dairy, such cruelty it inflicts on animals, environmental damage, health risks. As result these factors, pla...

The influence of consumption practice-based communities on patterns is a growing trend in marketing research. Vegetarianism, diet that usually represents break away from eating strongly anchored society, generates psychological and relational tensions for those who adopt it. As such, vegetarians develop specific links with the adoptive vegetarian community, which may adoption maintenance this p...