Faced with intense competition, banks have deployed information technology (IT) to serve customers more efficiently and effectively in diverse ways. The challenge bank managers face is in utilizing alternative service channels to win customers and retain competitive advantages. This study investigates the impact of banks’ use of channel mix strategy. We show strong complementarities between tra...

this study aimed at finding out if banks and insurance companies in nigeria use crm as a marketing strategy as well as whether these organizations have employed the same variables to achieve customer relationship management. relevant literature was reviewed and a model consisting of seventeen variables was conceptualized and tested by means of empirical data collected through a questionnaire su...

Nowadays, belief in the criteria and conditions of interactions with an organization to promote customer relationships is somehow tied to the organizational performance, and its final goal is of great importance. In the literature on organizational behavior, this belief is defined as the “psychological contract”. The intention of this mixed research is to identify and discover the contents of p...

Development of e-banking has empirically modified the structure and characters of banks’ performance, efficiency, risk and challenges which have also been articulately recognized based on the international best practices. E-banking brazenly accelerates and restructures financial transactions via enhancing technology and expanding the banking services in comparison with conventional banking. Acc...

with the advent of internet banking, new generation of customers appeared. banks also for having a larger share in the competitive market should try to attract more customers as well as their loyalty. the present study is focused on identifying and rating the effective factors on electronics loyalty of bank tejarat customers. the present research is a descriptive research in a survey method whi...

the main objective of the paper is to investigate customer treatment, financial efficiency and supporting customer services with modern banking technology in financial institutions. the customer orientation and business performance of financial institutions targets customer services to maintain long term mutual relationships. the findings of the study has direct practical relevance for the bank...

Mobile technology is revolutionizing the global banking and payment industry. It offers new opportunities for banks to provide added convenience to their existing customers in developed countries, and reach a large population of unbanked customers in emerging markets. However, banks face significant challenges as new players enter these markets and change the ecosystem of the industry. Although...