The Internet has become an important medium for effective marketing and efficient operations for many institutions. Visitors of a particular web site leave behind valuable information on their preferences, requirements, and demands regarding the offered products and/or services. Understanding these requirements online, i.e., during a particular visit, is both a difficult technical challenge and...

As many travelers use online for their travel arrangement, hotels provide online reservation system, so as to take the benefits of internet marketing such as the cost reduction. However, there has been minimal research regarding a detailed examination of hotel booking Web sites and e-service performance on customers’ reuse intentions for online hotel reservation. This paper thus examines the ef...

recently, internet is widely used in our daily life, caused online customer growing rapidly, then the amount of online store rising quickly. therefore, it is an important issue for online stores to stand out from the crowd, even boost sales and profit. many enterprises had invested resource on online store, but great amount of stores were closedown. the major reason is operator spend many effor...

Readership popularity has been an important proxy for the success of many online interactive media. Given the exponential growth of new web properties and the hype of competition among them, attaining and retaining popularity is difficult. One possible approach to this problem is to enhance the competitiveness of web presence by using appropriate web design mechanisms. So far, research in this ...