This study analyses STEM identities in fields represented popular films. The authors argue that the recently produced big-budget films directly or indirectly affirm characters with their portrayal of fields. analysis focuses on how narratives can be an essential tool to communicate idea women scientists and they inspire young enter science. These reflect a significant problem interactions betwe...

This article takes semiotic as a practical approach toward the study of advertising. An attempt has been made in this research to investigate the ideology or hidden languages in two 'OMEGA' watch ads which selected from time magazine issued 2002. Advertisers believe that a very crucial way to a successful advertisement is the use of photographic style. It may play a major role in catching the a...

background: media advertisements especially radio and tv are one of the most important and effective ways for health promotion and consumption of healthy productions worldwide. ministry of health and some other ministries in iran agreed to control and restrict the advertising of unhealthy products and services. therefore, adequate supervision and monitoring should be done in this field.  a cont...

he purpose of this study is to demonstrate how we, especially children and adolescents, are influenced by the media; this issue had investigated by analyzing the representation of gender roles in the Game of Thrones Series. There were based on three social learning, socialization and cultivation theories. This research had done a quantitative content analysis. The variables included 20 gender a...

Television advertisements play a significant role in shaping societal norms and values, particularly regarding gender roles expectations. In India, where television is major source of entertainment information for many people, the portrayal can significantly impact how perceived performed society. This study attempts to understand define equality advertising, using select discourse analysis too...

The present study explores the representation of woman’s character in literary works and also encompasses retelling Greek mythology from Madeline Miller’s female protagonist’s perspective. Gender stereotypes established by require that women must be submissive marginalized. Those characters are not according to these termed as negative characters. Moreover, this women’s stereotypical characteri...

as narrative discourses and discursive thematic frame- works on social issues in media can provide us with an insight into how different understandings and perspectives serve to construct dif- ferent presentations of social actors, social events as well as social re- lations and conflicts, it seems necessary to take them into more seri- ous considerations. to this end, the present study was an ...

Aiming at highlighting the important role of print media discourse in the implicit  transfer of  the dominant ideology of discourse context, the present data-driven paper demonstrates  how the lexical features of repetition and synonymy as well as the structural and thematic features of passivization, nominalization and predicated theme were utilized by the discourse producers to mediate betwee...

through uncovering the underlying elements of language, this research aims to reveal the hidden layers of meaning in press texts in the framework of a critical discourse analysis. having used socio-semantic features of van leeuwen's model (1996), this paper has studied, qualitatively, 40 issues of four iranian persian publications for a period of two months, from july 22 to september 21, 2011. ...