In this article we describe a demonstrator that shows how the cognitive resource manager (CRM) and the radio-environmental map (REM) can be efficiently implemented in full commercial grade cellular system (i.e., LTE system). The demonstrator shows how the modular CRM together with its open interface, the universal link-layer API (ULLA), facilitates the implementation of efficient radio resource...

Quicker response times and less production costs of proposal development require further automation of sales assistant functionality in CRM environments. Automation still struggles with the handling of abstraction and the subjective character of knowledge. Based on the knowledge creation framework the paper outlines and tests the increase of search quality with Semantic Desktop technology. The ...

In the past two decades, the notion of “customer relationship management” (CRM) has been widely discussed and researched. The associated language (such as “customer satisfaction”, “customer retention”, “spending habits of customers” and “analytical CRM systems”) and job positions (such as “customer relationship managers” and “customer services officers”) have been developed. The paradigm has be...

Companies spend enormous resources on customer relationship management (CRM), but there is no clear understanding on two seemingly simple, but critical questions: (1) Should firms reward or punish their current customers? (2) Can CRM be profitable in a competitive setting? While CRM practitioners are enthusiastic about its win-win potential for firms and customers, the extant theoretical litera...

CRM is about introducing the right product to the right customer at the right time through the right channel to satisfy the customer’s evolving demands. Ideally, it should follow the development of each individual customer and develop integrated multi-segment, multi-stage, and multi-channel CRM decisions in order to maximize the total customer lifetime profit. However, most existing CRM practic...

With the rapid development of IT technology and fierce competition of market, the customer relationship management(CRM) has gained its importance in the market. Companies have attached importance to acquiring and retaining the most profitable customers. So calculating customer’s value is a significant segment for every effective CRM. Many researches have been performed to calculate customer’s v...

This study, based on the traditional 4P framework, proposed a construct, dynamic marketing capability, which reflects the extent to which a firm can dynamically adjust its marketing activities and resources in response to changing environments. The construct is hypothesized to mediate the effect of a firm’s information technology (IT) support for CRM on firm performance. With a survey of the 50...

As the market competition becomes keen, constructing a customer relationship management system is coming to the front for winning over new customers, developing service and products for customer satisfaction and retaining existing customers. However, decisions for CRM implementation have been hampered by inconsistency between information technology and marketing strategies, and the lack of conc...

paying attention to customers is necessary for continuing operation in competitive markets today. through customers’ satisfaction, organizations can reduce production costs and increase their revenues. customer relationship management can help the managers and organizations with establishing a constructive relationship with customers and maintaining them. therefore, developing and deploying an ...

Crew resource management (CRM) is a training concept for optimising the use of all available resources (e.g. human, technology, organisation) within high-risk operations. It has its origins in aviation, but the principles and methods of CRM are already used in many other industries, like medicine or fire service. In order to raise the reliability of teams working in these industries, it is impo...