:As we know now a day’s Social Networking sites are playing major role in personal as well as business life. As the social networking sites are connecting B2B, B2C and C2C (i.e. Business to Business, Business to Customer and Customer to Customer) they are becoming part of each and every individual life. As per the recent survey done by the Times of India and New York Times almost 60% of the peo...

Online social networking sites (SNSs) have gained increasing popularity in the last decade, with individuals engaging in SNSs to connect with others who share similar interests. The perceived need to be online may result in compulsive use of SNSs, which in extreme cases may result in symptoms and consequences traditionally associated with substance-related addictions. In order to present new in...

Social networking using social media has fundamentally changed the way people maintain friendship networks, and the way people interact and communicate with others on their social networks. Traditional research on social networking uses associations between or relationships among actors. Using a sociomateriality perspective in this paper, we address calls to the IS research community to explore...

Two studies examined associations between social networking and depressive symptoms among youth. In Study 1, 384 participants (68% female; mean age = 20.22 years, SD = 2.90) were surveyed. In Study 2, 334 participants (62% female; M age = 19.44 years, SD = 2.05) were surveyed initially and 3 weeks later. Results indicated that depressive symptoms were associated with quality of social networkin...

Social networking is now the most popular activity on the Web (Qualman, 2009), with Facebook alone now having member numbers in excess of 500 million (Facebook, 2009). Social networking represents a major opportunity for corporations and nonprofit organizations to gain access to massive audiences with a medium that is essentially free and user-friendly. This research focused on how nonprofit or...

PURPOSE Social networking has become a popular and effective means of communication used by students in the millennial generation. Academic admissions officers are beginning to utilize social networking methods for recruitment of students. However, the dental hygiene literature has reported little information about the use of social networking for recruitment strategies. This paper describes on...

Electronic social networking continues to be widely accepted in the business world. In an effort to better understand its utilization, this study was undertaken to comprehensively examine its usage at the largest firms, the Fortune 500. Findings indicate that there are five primary and four lesser utilized social networking technologies. Of importance is that results suggest organization size i...

Amid widespread resistance to online social networking tools, their effectiveness in promoting knowledge sharing in a knowledgedriven organisation was demonstrated in the study. Usage patterns, user attitudes and perceptions regarding online social networking technologies as a professional application for knowledge sharing within the workplace were investigated. Selfadministered questionnaires ...

One of the most important means of communication today is social networking. This study was designed to provide insights into how purchase intention influenced by consumers attitude toward online advertising and brand recognition on social networking site. A survey was conducted with facebook’s users to asses attitude toward online advertising on social networking sites, brand recognition, and ...