E xternal financing is critical to ventures that do not have a revenue source but need to recruit employees, develop products, pay suppliers, and market their products/services. There is an increasing belief among entrepreneurs that electronic word-of-mouth (eWOM), specifically blog coverage, can aid in achieving venture capital financing. Conflicting findings reported by past studies examining...

SOCIAL MARKETING - SEDUCTION WITH THE AIM OF HEALTHY BEHAVIOR? Social marketing is the use of marketing principles to design and implement programs that promote socially beneficial behaviour change. Contrary to the marketing of consumption goods, social marketing does not deal with material products, but with behaviour, e. g. not smoking. This 'product' has a basic benefit (i. e. reduction of h...

Many countries and communities are dealing with groups and growing numbers of individuals who are delaying or refusing recommended vaccinations for themselves or their children. This has created a need for immunization programs to find approaches and strategies to address vaccine hesitancy. An important source of useful approaches and strategies is found in the frameworks, practices, and princi...

since 1980, green marketing movement has been widely regarded by organizations consumers. organizations- seeking social legitimacy produce environment friendly products, while try to influence environmental issues. hence, this paper tries to know sensitivity level of consumers to environment issues, rate of participation in social programs related to green marketing and the level of attention a...

As more and more marketers incorporate social media as an integral part of the promotional mix, rigorous investigation of the determinants that impact consumers’ engagement in eWOM via social networks is becoming critical. Given the social and communal characteristics of social networking sites (SNSs) such as Facebook, MySpace and Friendster, this study examines how social relationship factors ...

This research-in-progress examines the conditions that cause individuals to rely on electronic word of mouth (eWoM) when making purchasing decisions. I theorize that, paradoxically, turning to strangers for information gives individuals a sense of control in a decision environment characterized by overwhelming amounts of alternatives and prevailing information asymmetries. Building on informati...

Medical Devices are essential for medical services. It is very necessary to manage them to be ready for quick responding on the demand of the patients that can be urgent. The case study is a Medical Device Distribution Center in Thailand and its major task is to manage medical devices for its clients starting from receiving to shipping. For the inbound logistics process, there are two types of ...

Theoretically, Social Networks offer prospective opportunities for marketing activities. Large audiences spend a considerable amount of time in such networks and disclose significant amounts of personal data, which could serve as a foundation for highly targeted online marketing campaigns. However, by now, Social Networks did not actually succeed in turning these potentials into substantial rev...