Social identities prescribe behaviors for people. We identify the marginal behavioral effect of these norms on discount rates and risk aversion by measuring how laboratory subjects' choices change when an aspect of social identity is made salient. When we make ethnic identity salient to Asian-American subjects, they make more patient choices. When we make racial identity salient to black subjec...

the virtual space of internet social networks is one of the most important devices to exert the influence of globalization. this virtual space creates a vast quantity of information and meaning representations. faced with this space and the profusion of sources, people experience suspension (i.e. confusion and indecision) in shaping their identity. the loss of the concepts of time and place and...

Inspired by social-cognitive and dialogical theory of identity the research was focused on identity dynamics. It was assumed that there are two basic factors which influence identity organization: first, basic motives underlying identity formations which are: self-esteem, efficacy, continuity, distinctiveness, belonging and meaning (Vignoles et al, 2006); second, dialogical activity as an intri...