today, electronic banking has essential role in banking industry. challenges facing banking industry led to banks make to use electronic banking and delivery services and products throughout electronic banking. moreover, they are trying to understand their customers' needs and everyday increase service quality throughout electronic banking. this research tries to investigate effect of cust...

Organizations respond to challenges and demands for greater performance with various programmes designed to overcome obstacles and enhance business performance. One of such responses is outsourcing and it can be highly controversial. This article outlines some of the attractions and challenges of outsourcing human resource functions to give a realistic view of what can be achieved through outso...

With strong competition and globalization trends like today, customers are faced with countless products, brands, prices, suppliers, etc. Businesses that want to survive develop need to. Customer-oriented customer-centric, bringing the highest value customers. When have more demands on satisfying their needs, businesses a strategy close relationships customers, which is also way maintain existi...

the purpose of this study is to evaluate effect of porter`s competitive strategies tomeet customer market orientation needs in petrochemical firms. given the numbers ofproducts of this company, this study examine polyethylene products, so the impact of 3porter`s strategies, differentiation strategy, focus strategy, cost leadership strategy,evaluate in response to market orientation needs of thi...

Customer service is increasingly being recognized as a source of competitive advantage. Determining customer needs accurately, meeting and exceeding them in a consistent manner is the key to the effective customer service. Companies should adapt a strategic, proactive focus on customer service based on understanding logistics process and designing logistics system to meet their needs. This ...

Customer Relationship Management is a strategy that seeks to select, cultivate and manage an organisation’s most profitable customers with a view to increasing long-term profitability. To achieve this, staff must have necessary information readily available when dealing with customers. Yet, most published papers to date focus on information requirements at a macro or management level rather tha...

In today’s competitive business environment, it is extremely important to offer customers exactly the products they want. Software product lines have the potential to enable companies to offer a larger variety of products while still being able to manage the complexity caused by this increased number of products. But offering a large number of variants does not necessarily mean increased profit...

In Present Marketing Scenario, the Study of Consumer Behaviour has become essential. Consumers are the kings of markets. Without consumers no business organization can run. All the activities of the business concerns end with consumers and consumer satisfaction. Customer behaviour study is based on consumer buying behaviour, with the customer playing the three distinct roles of user, payer and ...