this research aims at analyzing and investigation of role of brand and guerrilla marketing in keeping and increasing purchasing portfolio of customer in iran’s sme and in this respect three hypothesizes are developed. for doing of this research after exploration of models and approaches in brand questionnaire and guerrilla marketing were used for customers of company. the conceptual model based...

this paper aims to comprehend the intrinsic limitations of the market players in the financial system and how these create a situation of `missing middle` for small and medium industries (sme) financing in bangladesh. a clear dualism prevails in the manufacturing industry of this country. while the smes maintains the biggest share in establishments and employment creation, large enterprises (le...

This paper describes the Structure-Mapping Engine (SME), a cognitive simulation program for studying human analogical processing. SME is based on Gentner’s Structure-Mapping theory of analogy, and provides a “tool kit” for constructing matching algorithms consistent with this theory. This flexibility enhances cognitive simulation studies by simplifying experimentation. Furthermore, SUE is very ...

This paper develops a novel approach to incorporate the contributions of both quantitative validation metrics and qualitative subject matter expert (SME) evaluation criteria in model validation assessment. The relationship between validation metrics (input) and SME scores (output) is formulated as a classification problem, and a probabilistic neural network (PNN) is constructed to execute this ...

The Method Engineering (ME) community is a prolific research domain where competing Situational Method Engineering (SME) approaches have been defined and used for composing, adapting or/and configuring a method into modular constructs according to their own modularization vision. This diversity shows the richness of the ME domain but implies some drawback like unnecessary confusion for non ME e...

Agar medium (SME) prepared from aqueous soil extract was used to examine genetic transformation of Pseudomonas stutzeri JM302 (his-1) by homologous his DNA in a plate transformation assay. Growth studies indicated that SME was strongly limited in carbon and nitrogen sources. Transformation was observed on SME supplemented with pyruvate, phosphate, and ammonium. A 25-fold increase of the transfo...

BACKGROUND Lagerstroemia speciosa (SEL) leaves are a popular folk medicine for diabetes treatment due to presence of corosolic acid. It has low water solubility resulting poor absorption after oral administration. Self micro-emulsified drug delivery system is the way by which we can improve the oral absorption of drug. OBJECTIVE The objective of this study was to develop the self micro-emulsi...

What are the most effective ways of educating today ́s young SME managers and entrepreneurs? How can a formal tertiary education institution become a good supporter and partner in developing the most important entrepreneurial skills for managing modern SMEs in the environment of global competition? In today’s world of constant hunting down for innovation it is getting obvious that learning and d...

Today, great potential is envisaged for ERP systems in small and medium-sized enterprises (SMEs), and software vendors have been repackaging their ERP systems for SMEs with a recent focus on cloud-based systems. While cloud ERP offers the best solution for SMEs without the overheads of the huge investment and management costs that are associated with traditional ERP systems, the SME sector face...