In a recent As I See It, Yoshioka (2008, Mar Ecol Prog Ser 368:309–310) stated that the term Bray-Curtis should only be used for doubly-standardised data, and when data counts are used to calculate similarity, the term Czekanowski is correct; by using the wrong name, it is claimed, marine ecologists demonstrate a lack of knowledge and introduce confusion. This needs to be rectified. It is incor...