Content personalisation is one of the main aims of the mobile media delivery business models, as a new way to improve the user's experience. In broadcasting networks, the content is sent "one to many", so a complete personalisation where the user may select any content is not possible. But using the mobile bidirectional return channel (e.g. UMTS connection) visual targeted advertising can be pe...

The rapid proliferation of mobile phones and other mobile devices has created a new channel for marketing. The use of Short Messaging Service to access customers through their handheld devices is gaining popularity, making the mobile phone the ultimate medium for one-to-one marketing. The present research investigates consumer attitudes toward mobile advertising and the relationship between att...

Counter-advertising commonly is used to balance the effects that alcohol advertising may have on alcohol consumption and alcohol-related problems. Such measures can take the form of print or broadcast advertisements (e.g., public service announcements [PSAs]) as well as product warning labels. The effectiveness of both types of counter-advertising is reviewed using the Elaboration Likelihood Mo...

Advertising is a critical process for promoting both products and services in global trade. Internet has emerged as a powerful medium for trade and commerce. Online advertising over the internet has increased more than hundredfold since 2001. In the present work, we address problems faced by online advertisement service providers. In this paper, we propose a multi-slot and multi-site combinator...

We consider the problem of service advertisement when multiple services are available in a MANET. We present Service*, a novel distributed service advertisement protocol that uses a push-based mechanism to optimally place services in a dynamically selected subset of available nodes, called brokers. Such a dynamic arrangement of broker nodes is shown to have good scalability characteristics as t...

With the ubiquitous success of service discovery techniques, curious clients are faced with an increasing overload of service instances and options listed when they browse for services. A typical domain may contain web servers, remote desktop servers, printers, file servers, video content servers, automatons, Points of Presence using artificial intelligence, etc., all advertising their presence...

a r t i c l e i n f o The paper studies a two-echelon supply chain comprising one manufacturer and two competing retailers with advertising cost dependent demand. The manufacturer acts as the Stackelberg leader who specifies wholesale price for each retailer. The two retailers compete with each other in advertising and they have different sales costs. The manufacturer uses one of the following ...

background: public service advertising (psa) is a public interest message disseminated in the form of an advertisement communication and its main purpose is to promote public behavioral changes regarding a social issue. korea centers for disease control and prevention (kcdc) has been delivering psa by various media. however, the effect of psas has never been evaluated. the purpose of this study...

Literature suggests that 'negative advertising' is an effective way to encourage behavioral changes, but it has enjoyed limited use in public health media campaigns. However, as public health increasingly focuses on non-communicable disease prevention, negative advertising could be more widely applied. This analysis considers an illustrative case from tobacco control. Relying on internal tobacc...

With the increasing share of online advertising, the amount of highly detailed data available on an individual consumer level has substantially increased over the last few years. Because there are costs associated with collecting, analyzing, and storing this type of data, it is important to understand the value of this specific type of personal data. In this paper, we illustrate the economic va...