This study intends to understand how digital technology in particular marketing and e-commerce enhance hotel experience. There are few studies discussing these aspects of enhances experience through adoption the sensory elements experiential marketing. is a qualitative conducted observation authors’ individual channels two four-star hotels Yogyakarta. Content analysis was used draw conclusion a...

The point of purchase is considered to be one the few communication channels that not yet saturated, and it has a relatively large potential for future. A pleasant smell also part shopping atmosphere. How affects customer behaviour purchasing decisions addressed by young scientific field, existing kinds sensory marketing—aroma marketing, otherwise called aromachology. Smell mainly subconscious ...

the purpose of this article is to present the link among resource based theory, marketing strategy, and firms’ performance in order to propose integrative framework showing how the three constructs are linked. it is organized based on a review of academic literature on resource based theory and marketing strategy chronicled in major marketing journals up to december 2015. besides, the paper ref...

Over the past three years, travel agents, enterprises and destinations have switched almost entirely from traditional to digital marketing methods, relying strongly on search engines social media. They consider these methods as faster, more flexible, financially efficient, with wider reach. Most importantly, they provide customer data feedback, precise targeting of different messages market sec...

This article aims to determine the effect on relationship between social media marketing and brand equity moderated by experience with aim of studying Uniqlo luxury users. A review search literature was carried out in an effort identify variables used construct conceptual model. The expected findings are whether there is same as previous research if it Indonesia where has a positive impact user...

objectives:the purpose of this study was to investigate of effects of sensory integration therapy (sit) on social interaction and sensory and motor performance in children with autism spectrum disorders (asd). methods:24 children with asd (22 boys, 2 girls), aged 6-12 years that matched on iq and gender, were randomly assigned to an experimental or control group. we requested participants of th...

Advance in food science depends on measuring the factors in human perception that influence eaters' activities with branded products. Assessed samples must include at least two levels of a sensed material characteristic (e.g. sucrose) or conceptual marketing attribute (e.g. “low fat”), minimally confounded by other features. Each feature needs to be measured for its effect on the individual's o...