Respondents in five experiments were more likely to choose a brand when the brand name started with letters from their names than when it did not, a choice phenomenon we call “name letter branding.” We propose that during a first stage an active need to self-enhance increases the positive valence of name letters themselves and that during stage 2 positive name letter valence transfers to produc...

Although expressive writing has positive effects on health, little is known about the underlying psychological mechanisms for these effects. The present study assessed self-affirmation, cognitive processing, and discovery of meaning as potential mediators of the effects of expressive writing on physical health in early-stage breast cancer survivors. A content analysis of the essays showed that ...

Expressive disclosure regarding a stressful event improves psychological and physical health, yet predictors of these effects are not well established. The current study assessed exposure, narrative structure, affect word use, self-affirmation and discovery of meaning as predictors of anxiety, depressive and physical symptoms following expressive writing. Participants (N = 50) wrote on four occ...

Consumer Brand Engagement in Social Media: Conceptualization, Scale Development & Validation Abstract In the last three decades an influential research stream has emerged, which highlights the dynamics of focal consumer/brand relationships. Specifically, more recently the ‘consumer brand engagement’ (CBE) concept has been postulated to more comprehensively reflect the nature of consumers’ parti...

Practicing slowly is an intuitive and prevalent learning strategy among instrumental musicians. Nevertheless, little known about the psychological mechanisms of slow practice, or how rehearsing movements may support performance fast-tempo playing. This study investigated prevalence possible functions practice strategies. A total 256 adult musicians provided self-report ratings tempo-management ...

Drug abuse is a serious problem in many countries, including Indonesia. convicts have high risk of experiencing mental health problems and difficulties accepting themselves, which can affect the rehabilitation process. Expressive arts therapy has been used as an additional to improve individual well-being be alternative choice increase self-acceptance. This study aims evaluate impact expressive...