نتایج جستجو برای: retailer segmentation

تعداد نتایج: 69528  

We model a real-world case problem as a price competition model between two leader-follower supply chains that each of them consists of one manufacturer and one retailer. T he manufacturer produces partially differentiated products and sells to market through his retailer. The retailer sells the products of manufacturer to market by adding some values to the product and gains margin as a fracti...

Journal: :Management Science 2004
Shuba Srinivasan Koen H. Pauwels Dominique M. Hanssens Marnik G. Dekimpe

While there has been strong managerial and academic interest in price promotions, much of the focus has been on the impact of such promotions on category sales, brand sales and brand choice. In contrast, little is known about the long-run impact of price promotions on manufacturer and retailer revenues and margins, although both marketing researchers and practitioners consider this a priority a...

2016
Ashishkumar Singh Grace Rumantir Annie South

Almost all the papers on market segmentation modeling using retail transaction data reported in the literatures deal with finding groupings of customers. This paper proposes the application of clustering techniques on finding groupings of retailers who use the Electronic Funds Transfer at Point Of Sale (EFTPOS) facilities of a major bank in Australia in their businesses. The RFM (Recency, Frequ...

2003
Maximilian Teltzrow Bettina Berendt

Numerous Web usage metrics exist to evaluate the online success of Internet-only retailers. In the domain of Web merchandizing, success is ultimately measured by the number of purchases accomplished. Basic statistics such as conversion and traffic have been proposed to quantify this notion of success. However, when it comes to retailers with multiple distribution channels, there is a definite l...

2003
Metin Çakanyildirim Sirong Luo

We study lead time options in a manufacturer and a retailer supply chain where the retailer uses the (R, Q) inventory policy: the retailer places an order to the manufacturer who initially promises to deliver the order a lead time later. The manufacturer also promises to expedite or postpone the delivery of the order by a certain amount of time if the retailer makes such a request. Consequently...

2016
Lan Luo Jiong Sun

I n recent years, an increasing number of brick-and-mortar retailers have entered into the new brick-and-click era. Within this context, when a manufacturer presents a new product offering to a retailer, the ultimate decision is often made by the retailer regarding (1) whether to carry the new product, and (2) the channel outlet the product will be carried in (i.e., in-store only, online-exclus...

2008
Yuanzhu Lu Xiaolin Xing Fang-Fang Tang YUANZHU LU XIAOLIN XING FANG-FANG TANG

We consider a duopoly market in which two retailers with different reputation compete in prices and one of the retailers is considering selling through a new channel. Consumers are reputation sensitive and averse to the new channel. In addition, the reputation sensitivity and new channel aversion are heterogeneous across consumers. In such a setting, we find that, there must be some cost reduct...

2000
Goker Aydin Jennifer K. Ryan

In this paper we consider a retailer's product line selection and pricing problem. We use a consumer choice model in which individuals have stochastic utility for each product and act to maximize their consumer surplus. We consider three basic problems: (1) A retailer who has a current product line with xed prices and who is considering the addition of a new model to the product line. The retai...

Journal: :Law and Contemporary Problems 1945

In this article, manufacturer-retailer supply chain coordination (SCC) has been developed under periodic review inventory system. In the studied model, the retailer as downstream member uses periodic review inventory policy and decides about review period (T) and order-up-to-level (R). Also, the manufacturer as upstream member faces EPQ system and determines the number of shipments from manufac...

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