Research objectives 1) analyze the effect of green marketing on customer loyalty 2) satisfaction 3) 4) in mediating with According to level explanation, this research includes relational or associative research, namely that aims determine relationship between two more variables. Retrieval data oriented towards McDonald's customers Cirebon City as many 150 minimum criteria coming twice, being co...

Business alliances, an important form of relationship marketing, are becoming ubiquitous. However, many alliances are unsuccessful. The authors provide an integrative model of alliance success based on sub-models that rely on the resource-based, competence-based, relational factors, and competitive advantage views of alliances. The authors then show how a theory of competition, ‘‘resource-advan...

This paper highlights the simplicity and effectiveness of Computing with Words (CW) in the implementation of target selection. Direct marketing can be considered as one of the main areas of application for this methodology. In particular, fuzzy classification is applied in it with the purpose of choosing the best potential customers for a new product or service from a client database. One of th...

Nowadays, belief in the criteria and conditions of interactions with an organization to promote customer relationships is somehow tied to the organizational performance, and its final goal is of great importance. In the literature on organizational behavior, this belief is defined as the “psychological contract”. The intention of this mixed research is to identify and discover the contents of p...

As customer relationships constitute an important new asset category for the digital economy organization, the role of trust becomes vital for establishing and maintaining successful relational exchanges between the business and the consumer. Drawing from established theoretical work on trust and relationship marketing, a series of trust constructs and trust-building processes are synthesized t...

Nowadays in all sectors "The only thing that does not change is the itself." thought dominant. And with this idea, ever-changing competitive environment has become more customer-oriented than pro-duct-oriented. In context, enterprises develop strategies. Relational marketing, one of new para-digms, based on strategy establishing and maintaining long-term relationships client. There are two issu...

bstract: Approaches from diffusion of innovations and social marketing are used here to propose efficient means to promote and enhance the dissemination of evidence-based physical activity programs. While both approaches have traditionally been conceptualized as top-down, center-to-periphery, centralized efforts at social change, their operational methods have usually differed. The operational ...

This paper investigates the stability analysis of fuzzy relational dynamic systems. A new approach is introduced and a set of sufficient conditions is derived which sustains the unique globally asymptotically stable equilibrium point in a first-order fuzzy relational dynamic system with sumproduct fuzzy composition. This approach is also investigated for other types of fuzzy relational composit...

Relational databases, with vast amounts of data–from financial transactions, marketing surveys, medical records, to health informatics observations– and complex schemas, are ubiquitous in our society. Multirelational classification algorithms have been proposed to learn from such relational repositories, where multiple interconnected tables (relations) are involved. These methods search for rel...