Customers often have various requirements and preferences on a product. A product market can be partitioned into several market segments, each of which contains a number of customers with homogeneous preferences. In this paper, a methodology which mainly involves a market survey, fuzzy clustering, quality function deployment (QFD) and fuzzy optimization, is proposed to achieve the optimal targe...

the main purpose of this paper is to present a fuzzy multi-criteria decision making (fmadm) model for appropriate location selection of a health center. therefore, we identify sixteen criteria and sub-criteria for selecting a health center location. these criteria and sub-criteria have been obtained from literature reviews and practical interviews. this paper proposes a method which combines th...

Business intelligence (BI) has been recognized as an important enterprise information system to help decision makers achieve performance measurement and management. Generally, typical BI users consist of financial analysts, marketing planners, and general managers. However, most of them are not familiar with BI’s core technologies. In order to help corporate executives better assess BI vendors,...

quality of products and services is considered as a key factor for customer satisfaction. quality function deployment (qfd) is known as a critical tool for translating voice of customers to prioritize technical requirements of a production. the level of this satisfaction depends on the number of fulfilled requirements. it should be noted that this level varies according to the possible constrai...

Quality function deployment (QFD) is a well-known customer-driven approach for new or improved product/service design and development to maximize customer satisfaction. A typical QFD analysis process involves a series of group decision-making (GDM) processes, such as determination of the importance of customer requirements (CRs), the relationship between CRs and engineering characteristics (ECs...

Process capability indices (PCIs) can be used as an effective tool for measuring product quality and process performance. In classic quality control there are some limitations which prevent a deep and flexible analysis because of the crisp definition of PCA‟s parameters. Fuzzy set theory can be used to add more flexibility to process capability analyses. In this study, the fuzzy X ba and MRx ba...

Over the past two decades, considerable efforts focused on improving software quality to satisfy the customers needs in software industry, but it is hard to deal with the customers needs for its vague and inexact characteristic. In order to evaluate software quality accurately and comprehensively, the weights of customers needs and the weights of technical attributes of the software are determi...

To utilize the concept of Quality Function Deployment (QFD) and apply it accordingly to address design decisions concerning quality cellular phones by building simplified version House (HoQ). Real customer requirements (CRs) are easier collect when QFD is employed because puts emphasis where should be on their demands. After getting various users’ opinions smartphone brands brainstorming among ...