The UK's leading professional body for public relations "Chartered Institute of Public Relations" (CIPR) said that the public relations is about reputation--they are the result of what you do, what you say and what others say about you. Furthermore CIPR says that public relations are discipline whose objectives are safeguarding reputation, establishing understanding and pot pores, and the impac...

This exploratory study employed an online version of the Defining Issues Test (DIT) [Rest, J. R. (1979). Development in judging moral issues. Minneapolis, MN: University of Minnesota Press] to gather data on the ethical decision-making process patterns of 113, U.S.-based public relations practitioners. The DIT is an instrument based on Kohlberg’s [Kohlberg, L. (1969) State and sequence: The cog...

The concept of Public Relations (PR) is widely applied in a great diversity of institutions or organizations and it is considered as a powerful instrument to gain the mutual understanding and reciprocal benefits from stakeholders. This paper attempts to offer the certainly important principles and objectives of Islamic Public Relations (IPR), as well as to explore its features and characteristi...

Kurumların hizmetlerine muhatap olan kitleler ile daha etkileşimli ve yüksek memnuniyete dayalı bir ilişkinin sürdürülmesi etkili iletişim halkla ilişkiler çalışmaları mümkün hale gelmektedir. Yeni bin yılın şartlarında sosyal devlet ilkesi gereği yurttaş memnuniyetini refahını ön planda tutan kamu kurum kuruluşları açısından da önemli araç haline Yurttaşlarla bu denli ilişkilerin aynı zamanda ...