Public diplomacy has always been considered as an important complement to official diplomacy, and its connotation expanding since concept was first put forward in the 1960s. It is one of crucial tools for shaping national image enhancing soft power. With deepening globalization development information technology, a new form public called "digital diplomacy" emerged attracted attention various c...

With the coronavirus pandemic deepening pre-existing social issues, protests have re-emerged around world. It is, however, noteworthy that debates in public diplomacy and place branding remained largely silent about these episodes. This contribution argues should be taken into account within field. They not only stress contested nature of nationhood, but crucially, they also shed light on troub...

The article deals with the concepts of "international cultural cooperation", "cultural diplomacy" and "public which are not identical. Cultural public diplomacy noted to have clearly determined goals, aimed at ensuring national interests. It is emphasized that international cooperation, in contrast relations, does arise spontaneously, but as result purposeful actions subjects. tools mentioned a...