The present study investigates the association between green marketing mix strategies and buying intentions of consumers in an emerging economy. focus is on millennials towards personal care products impact it. moderating role environmental attitude consumers’ demographics as control variables are also assessed. used structural equation modeling to corroborate 405 responses millennial products....

This paper studies a pioneering social media venture and seeks to understand the effectiveness of promotional events in social media platforms by evaluating their impact on participating brands. We employ a promising research approach, based on the event study methodology, and use a rich database consisting of all the promotional events on Twitter by American Express Company and its participati...

Online social networking sites have revealed an entirely new method of self-presentation. This cyber social tool provides a new site of analysis to examine personality and identity. The current study examines how narcissism and self-esteem are manifested on the social networking Web site Facebook.com . Self-esteem and narcissistic personality self-reports were collected from 100 Facebook users ...

INTRODUCTION Currently social networks are very popular, rapidly developing and becoming an integral part of the Internet users’ lives. The purpose of this research is to define the parameters of such promotional messages that influence the perception of information. The object of research is social networking services on the Internet. The subject under research is the process of promoting soci...

This research is a follow-up of the importance recent promotional efforts on guests' decisions to choose stay at hotels, this causal associative research. The sample in study was 100 guests using non-probability sampling technique. Data collection techniques by distributing questionnaires with as many 30 statements. Furthermore, data processed simple linear regression analysis results testing h...

A simple model of adaptive control of promotional spending is analyzed. In the model, company sales (and therefore profits) are functions of promotional spending rate. Sales response to the promotion changes with time as a result of changes in a parameter of the sales response function. Information about sales response is collected in each time period by performing an experiment. On the basis o...

Enterprise social networks (ESNs) often fail if there are few or no contributors of content. Promotional messages are among the common interventions used to improve participation. While most users only read others’ content (i.e. lurk), contributors who create content (i.e. post) account for only 1% of the users. Research on interventions to improve participation across dissimilar groups is scar...