This study aims to determine the effect of promotional mix variables and electronic word mouth on purchasing decisions online buying selling site Shopee. Promotion used are advertising sales promotion. The sample in this were Semarang residents who had shopped Shopee site. data analysis technique was multiple regression with classical assumptions multicollinearity, autocorrelation, heteroscedas...

The study aims to describe the strategy and marketing mix of education services in Integrated Islamic Junior High School (SMP-IT). researcher used qualitative research data descriptively. Data collection techniques were observation, interviews, documentation. results this indicated that: 1) SMP-IT is strengthen IT Public Relations (Humas) team school. 2) by implementing a products, prices, plac...

Becoming a favorite private school in providing educational services is the dream of every education service provider. The COVID-19 pandemic has caused reduction interest new students to attend schools, making it difficult for providers develop and provide best services. This study aims determine promotion mix strategy SWOT analysis elementary schools Bali New Normal era. research qualitative s...


 In the formation of an organization or company, from beginning to its development, it is always inseparable ongoing process interaction with various parties. Training institutions need a targeted and effective management strategy compete similar competitors. Media Academy training institution that new business unit in Group corporate company utilizes role Public Relations expand cooperat...

Fashion has merged and become one of the main interests for each individual a personal meaning according to personality taste preferences each. This holds true fashionable shoes as well, especially ladies. Considering how it evolved, footwear is elements fashion that reveals social standing its wearers. Shoes are no longer merely basic necessity human existence, but they also now inextricably l...

Senior managers in retail industry make important decisions upon assortment planning, product pricing, and product promotion. While product assortment is a strategic decision taken over a long-term planning period (Kök et al., 2006), the latter two are both strategic and tactical: they can be used in dayto-day marketing decisions to dynamically adjust to demand variations. Within the food retai...