This thesis investigates on changes in semiconductor industry's product development methodology by following Intel's product development from year 2000. Intel was challenged by customer's preference change, competitors new enhanced product, internet bubble burst economy, and miss steps in the business strategy. Dynamics of these challenges drove Intel to develop a new product strategy: Tick-Toc...

In order to catch up with reality, all the macro-decisions related to long-term mining production planning must be made simultaneously and under uncertain conditions of determinant parameters. By taking advantage of the chance-constrained programming, this paper presents a stochastic model to create an optimal strategy for producing bimetallic deposit open-pit mines under certain and uncertain ...

There is little consensus on the corporate diversification-efficiency relationship in the diversification literature. The study aims to contribute to the literature by looking jointly at two dimensions of corporate diversification as product diversification and international diversification and the relationship between them. The results show negative relationship between product diversification...

By definition, brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. The main purpose of the current study is to investigate brand and product congruity and its effect on brand...

The paper presents the articulated strategy of valorization, implemented by the international movement called Slow Food in Italy and abroad in order to reconsider the concept of agricultural profitability. In particular, the paper suggests profitability lays on the value markets recognize to agricultural production. In this perspective, the Slow Food strategy represents a good practice to be em...

In the software product line configuration process, certain features are selected based on the stakeholders’ needs and preferences regarding the available functional and quality properties. This book chapter presents how a product configuration can be modeled as a decision process and how an optimal strategy representing the stakeholders’ desirable configuration can be found. In the decision pr...

This paper studies the effects of psychological, individual, product strategy, and situational factors on the impulse purchase behavior of customers in all Refah stores located in Tehran. The paper uses Betty and Ferrell Model to set forward and to test 4 hypothesis. All four hypothesis were confirmed. The results indicated that the selected factors had impact on the impulse behavior of the con...

This paper studies the effects of psychological, individual, product strategy, and situational factors on the impulse purchase behavior of customers in all Refah stores located in Tehran. The paper uses Betty and Ferrell Model to set forward and to test 4 hypothesis. All four hypothesis were confirmed. The results indicated that the selected factors had impact on the impulse behavior of the con...