Production leveling is an essential element of the Toyota Production System. It aims at balancing production volume as well as production mix to reduce waste, overburden, and unevenness. The application of conventional leveling approaches is limited by the requested product diversity. Because of this production leveling is predominantly used in high volume production. Nevertheless it can be imp...

a r t i c l e i n f o Keywords: Brand equity Industrial branding Dimensions of brand equity Marketing-mix efforts Corporate image A model is developed to examine the relationships among marketing-mix efforts (channel performance, value-oriented price, promotion, and after-sales service), corporate image, three dimensions of brand equity (brand awareness with associations, perceived quality, and...

This study draws on the institutional and resource-based theories of the firm and examines whether multi-product firms use mergers as a strategic tool to reconfigure their product-mix toward high-profit products. We propose that mergers facilitate product-mix reconfiguration by relaxing institutional and organizational constraints on resource redeployment. Analysis of data from the U.S. hospita...

E-marketing strategy is normally based and built upon the traditional 4 P's (Product, Price, Promotion and Place) that forms the classic marketing mix; e-marketing’s uniqueness is created using a series of specific and relational functions that are combined with the 4P’s to form the emarketing mix elements, each of which contain associated e-marketing mix tools that are provided on business web...

introduction: increasing pressure on available funds in health care section especially hospitals, enhances the need of analyzing different strategies in economic terms. one of the solutions for the optimal use of financial resources and potentials in hospitals and health care centers is using elements of the marketing mix. in this way we could make the best use of the resources and cause a retu...

This study proposes an integrated, reverse logistics supply chain planning process with modular product design that produces and markets products at different quality levels. A mixed integer programming (MIP) model formulates the overall planning process required to maximize profit by considering the collection of returned products, the recovery of modules and the proportion of the product mix ...

Modem competitive scenario necessitates the achievement of strategic fit between competitive and supply chain strategies, for effective and economic response in filling customer's orders, by a manufacturing enterprise. Towards this end, all the decisions (strategic, planning and operational) with regard to supply chain ought to be in conformity with strategic fit zone along cost efficiency and ...

Activity-based costing (ABC) and the theory of constraints (TOC) represent alternative paradigms for evaluating the economic consequences of production-related decisions. However, their application can lead to contradictory productmix decisions. To resolve this con#ict, it is frequently suggested that the TOC is appropriate for the short run, while ABC is appropriate for the longer term. This p...