Product line engineering aims to take to the software development process the benefits of manufacturing processes where reuse and standardization lead to reduced costs, decreased time-to-market and improved product quality. The challenge is to capture, formalise and reuse past and present expertise in new projects, improving the software process and the products delivered to the customer. This ...

Achieving competitive advantage and price premiums in many technology-based markets requires the incorporation of current technology in new products. To do so, firms in hyper-competitive environments increasingly plan and design their products concurrent with the independent development and validation of underlying technologies. Simultaneous validation of a core technology has important implica...

The introduction of new products has always been an important source economic development and improvement in consumer welfare. With retail coffee data spanning 5 years after the single-cup brew pods were introduced to grocery chains, this paper empirically studies market effects product brew-at-home market. We use a structural model demand supply capture changes consumers’ preference for over t...