Opinion mining, which aims the automatic processing of subjective information, has become a key field. In the political context, the awareness of people’s sentiment towards their representatives, public organizations, political parties or politicians, can support political decisions, campaign moves, government policies, marketing strategies, etc. This paper describes a case study over opinions ...

The collapse of the traditional social ties, the advance of the mass media and the advent of political marketing have altered the structure and the direction of electoral campaigns. Present-day media-mediated electoral campaigns are hotly debated. On one side are those who claim that campaigns simplify political reality, manipulate voters, encourage voting apathy and in the long run contribute ...

Social networks are nowadays an influential tool in the hands of the centres of political power because of their possibilities for direct and two-way communication with citizens in real time, dissemination of information, or a self-promotion and marketing. The use of social networks in the political context has become extremely important in the analysis and prediction of elections and generally...