Abdul Qadir Jurjânî, with his two famous books, is the most important scholar of Islamic rhetoric. He is the founder of rhetoric in the Muslim world. One of Jurjânî’s most prominent accomplishments is his comprehensive classification of metaphors. First of all, Jurjânî distinguishes between non-expressive and expressive metaphors, and then presents subclasses for expressive, or “useful”, metaph...

This paper investigates the grammaticalization paths of the motion verb GUO in Mandarin Chinese based on synchronic corpus data. The Mandarin morpheme GUO is shown to have undergone numerous semantic shifts: the spatial GUO through the operation of The Moving Ego Metaphor and The Moving Time Metaphor is initially mapped onto the target domain of temporality. With metaphoric or metonymic extensi...

This paper advocates a new metaphor for designing threedimensional Augmented Reality (AR) applications, Tangible Augmented Reality (Tangible AR). Tangible AR interfaces combine the enhanced display possibilities of AR with the intuitive manipulation and interaction of physical objects or Tangible User Interfaces. We define what Tangible AR interfaces are, present some design guidelines and prot...

The economic media discourse depends upon a complex web of metaphors, among which WAR metaphor is worthy of special attention. The data used in this study is comprised of 2566 articles (about 1.2 million words) under the Economy column of China Daily published in 2014. Critical Metaphor Analysis (CMA) is used as the analytical framework to investigate WAR metaphor in the economic media discours...

Perception has long been seen as a basis for understanding abstract concepts and experiences their linguistic encoding. Conceptual metaphor is considered cognitive link between physical sensory mental representations. The olfactory perception treated peripherical in contrast to other sense modalities. purpose of the study establish how smell conceptually structured Arabic comparison with Englis...

This paper demonstrates how the conceptual metaphor “life is a journey” pervades the Qur’an and how within the same scope we can find some related metaphors, such as “the Straight Way”, “the way of Hell” and “Companions of the Fire”, among others. The metaphor “life is a journey” takes as a source domain the concept “journey” and as a target domain the concept “life”. The other related metaphor...

Recent work on metaphor processing often employs selectional preference information. We present a comparison of different approaches to the modelling of selectional preferences, based on various ways of generalizing over corpus frequencies. We evaluate on the VU Amsterdam Metaphor corpus, a broad corpus of metaphor. We find that using only selectional preference information is enough to outperf...

The influence of the Hawthorne studies on the field of Organizational Behavior is pervasive. Originally intended to demonstrate the effect of the physical work environment on worker productivity, the Hawthorne studies reached an unexpected conclusion that social relations, but not the physical environment, shape organizational outcomes, spawning an enormously generative social relations movemen...

in the persian eloquence, the imagination forms mainly comprise simile and metaphor. however, metonymy and irony as well are discussed under the same title. although in persian eloquence, rhetoric discusses such four important subjects, it is somewhat different in the western eloquence. the present study deals in brief with these four subjects. although the word metonymy can be considered as th...

In April 1981 Xerox announced the 8010 Star Information System, a new personal computer designed for office professionals who create, analyze, and distribute information. The Star user interface differs from that of other office computer systems by its emphasis on graphics, its adherence to a metaphor of a physical office, and its rigorous application of a small set of design principles. The gr...