This study investigates initial trust formation with an unknown online company. Based on data collected from 628 respondents, the results indicate significant direct effects for trust in the Internet infrastructure, susceptibility to the social influence of media, and the presence of influential site characteristics, on user willingness to provide personal information to unknown Internet firms....

Every time a user uses the Internet, a wealth of personal information is revealed, either voluntarily or involuntarily. This often causes privacy breaches, specially if the information is misused. Ideally, a user would like to make a reasoned decision about who to release her information to and what to release. For this purpose, we propose using the level of trust that a user has on the recipie...

Web is the boundless source of information and no one is able to process the vast amount of new documents published on the web every day, even with filtering out the documents the user is not interested in. However, most of the recent web documents are blog posts, news and other documents with the author information established. Each author who is also the receiver of web documents possesses th...

The chapter investigates different sources of trust as factors affecting consumers’ willingness to provide companies with personal information and the permission to use it in mobile marketing. The chapter develops a conceptual model, which is tested with data from a survey of 200 young Finnish consumers. The data were analyzed by means of structural equation modeling (LISREL8.7). The main sourc...

The second edition of the Center for Wireless Innovation (CWI), Norway and Center with TeleInfrastruktur (CTIF), Denmarkworkshop has been held in Grimstad, Norway fromOctober 25–26, 2010, focusing on the key topic for the “Internet of Things and Future Applications”. Internet of Things has recently received strong attention due to its potential to offer seamlessly personalized data applications...

The security of our personal information and sharing that information in the digital world has always been a major challenge for the ever-growing social networks. This paper proposes a trust access control called Trust Based Access Control for Social Network, or STBAC, which allows users to share data among their friends, using a trust computation to determine which friends should be given acce...

Social media such as Twitter and Facebook are increasingly being used as a source of information in critical situations such as natural disasters and civil unrests. However, false information exists on social media and trusting false information not only leads users to make wrong decisions but can also have dire impact on the society. This research-in-progress examines how individuals process i...

PURPOSE Although concordance by race and sex in physician-patient relationships has been associated with patient ratings of better care, mechanisms through which concordance leads to better outcomes remains unknown. This investigation examined (1) whether patients' perceptions of similarity to their physicians predicted their ratings of quality of care and (2) whether perceived similarity was i...