نتایج جستجو برای: perceived trust
تعداد نتایج: 188652 فیلتر نتایج به سال:
This paper explored the critical factors influencing users’ intention to adopt mobile payment from a trust perspective. The results are based on a survey sample of 193 participants. SmartPLS2.0 is employed in the data analysis. The findings indicate that perceived ease of use, perceived usefulness, structure assurance and ubiquity have significant effect on users’ trust, which further affect us...
Electronic commerce (EC) transactions are subject to multiple information security threats. Proposes that consumer trust in EC transactions is influenced by perceived information security and distinguishes it from the objective assessment of security threats. Proposes mechanisms of encryption, protection, authentication, and verification as antecedents of perceived information security. These m...
When a consumer needs a product or service and multiple sellers are available online, the process of selecting a seller to buy online from is complex since the process involves many behavioral dimensions that have to be taken into account. As a part of this selection process, consumers may set minimum trust expectation that can be used to screen out less trustworthy sellers. In the previous res...
Previous research on reputation systems has primarily focused on the trust building function of reputation systems. The current research also addresses the trust rebuilding function of reputation systems, specifically, the role of the short text comments given in reaction to negative feedback. Online markets are noisy environments; rebuilding trust is therefore often necessary. The results of t...
Building on multiple theoretical perspectives, we examined how organizational culture moderates the relationship between power, trust, and a firm’s eSCMS adoption intention. We tested the hypotheses using survey data collected from senior executives in China. Our findings reveal that a target firm’s perceived mediated power would negatively impact its trust toward a dominant firm, while its per...
طراحی الگوی سلسه مراتبی مدیریت ارزش برند در صنعت خدمات درمانی (مورد مطالعه: بیمارستانهای شهر تهران)
Introduction: Nowadays, in the present condition of high competition among hospitals they strive to maintain and increase their market shares; however, some hospital managers are not informed about the factors influencing their brand equity and the mechanism by which they could manage the brand to enhance their positions in the minds of patients. Therefore, the purpose of this study is to ident...
The number of the companies accepting RFID in Korea has been increased continuously due to the domestic development of information technology. The acceptance of RFID by companies in Korea enabled them to do business with many global enterprises in a much more efficient and effective way. According to a survey[33, p76], many companies in Korea have used RFID for inventory or distribution manages...
Success in online services cannot promise the success in corresponding mobile services. To understand the mobile service adoption behavior under the context of online service transition, this study, taking mobile payment as an example, from a trust transfer perspective, examines users’ acceptance of mobile payment using the TAM (Technology acceptance model). A field survey with 220 mobile payme...
With the liberalization and globalization, Internet has been used as a medium of transaction in almost all aspects of human living. This study is investigating the factors that influencing the intention to use e-government service among Malaysians. This study integrates constructs from the models of Technology Acceptance Model (TAM), Diffusion of Innovation (DOI) which been moderated by culture...
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