The topic of shopping attitude has received long lasing attention in the context of e-commerce. Previous studies have elucidated the different facets of online shopping attitude and have overemphasized a prevalent assertion on the relationship between web design artifacts and consumers’ psychological responses. However, the imitability of web design in practice makes no differentiation among a ...

Electronic commerce researchers have retention of Consumers post-adoption continuance behavior attendees induce deep trust and service quality of online shopping behavior, thereby contributing to higher revenue and marketing strategy based on social exchange theory. This study provides additional information about the path from the service quality and trust to continuous usage. Also, this study...

The popularization and rapid development of the Internet has fostered the growth of online shopping leading it to become an important new channel for consumers to make purchases. However, the Internet users’ rate of satisfaction has declined since online shopping has become an important consumer option. In order to improve customer satisfaction and to enhance the shopping experience, it is very...

Online shopping and banking institutes frequently used over the Internet. With have grown dramatically. Customer trust Both buyers and sellers are vulnerable and sellers should consider protecting themselves should do to minimize their customer's deficiencies in online shopping and online may apply to minimize the risk of criminal

E-commerce has brought both opportunities and challenges to Internet marketers. One challenge facing the marketers is to “convert” Internet users who are reluctant to buy things online to real online shoppers. To enlarge online customer base, it is necessary for researchers and practitioners to understand cognitive and psychological factors involved in a potential online buyer’s decision-making...

This paper explores the role of brand loyalty and social media in ecommerce interfaces. A survey consisting of 118 respondents was contacted to address the questions relating to online shopping and brand loyalty. Link between the frequency of access and time spent on an e-commerce user interface, and brand loyalty, gender and age profile differences, and the role of social media to branding and...

Price comparison sites have become an increasingly popular way to shop online. Yet, even though consumers have complete access to the list of prices for apparently identical products offered on these sites, persistent price dispersion has been widely observed. One important theoretical explanation for this phenomenon comes from clearinghouse models of price dispersion. These models predict that...

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Extant literature on web ads tends to isolate web ads from the web environments that they are embedded in and focus on individuals’ responses to the web ads per se. As a departure, our research recognizes the possible subtle influences that web ads could exert on consumers when they shop online by drawing on the marketing literature on perceptual and conceptual fluency. We hypothesize that a sa...

With the widespread popularity of social media such as Facebook and Twitter, social commerce is generating much hype in business and is attracting a lot of attention in academia. Social commerce integrates e-commerce and social communication/media. In this research, our focus is on collaborative online shopping. This research-in-progress paper outlines an experimental study to investigate the e...