Evaluating the quality of user experience (UX) existing products is important for new product development. Conventional UX evaluation methods, such as questionnaire, have disadvantages great subjective influence investigators and limited number participants. Meanwhile, online reviews on e-commerce platforms express evaluations UX. Because objectively reflect opinions contain a large amount data...

Product appearance is one of the crucial factors that influence consumers’ purchase decisions. The attractiveness product mainly determined by inherent aesthetics design composition related to arrangement visual elements. Hence, it critical study and improve elements for design. Strategies apply aesthetic principles assist designers in effectively arranging are widely acknowledged both academia...

The relevance of the research topic is due to the fact that in the current economic conditions, the availability of sufficient financial resources in the regions of Ukraine is a prerequisite for the formation of their strong financial potential and the basic basis for ensuring sustainable economic development of the regions. Therefore, the issues of shaping and enhancing the financial capacity ...