1 Authors are listed in alphabetical order.

purpose: the aim and objective of this report is to identify the benefits of interactive communication channels and to advice the fmcg business on how these new methods are better than the conventional methods. design/ methodology/approach:  in this research article facts about advertisement and its effectiveness were collected from different surveys conducted by various agencies. mainly second...

As a broader array of communication tools is developed, designers of learning environments need a better understanding of what kinds of communication each medium is best suited for. Each of the new media have different affordances and constraints. One of our principles for the design of learning environments is “Render unto each medium what it does best.” This paper is an attempt to state some ...

Wireless LANs based on the IEEE 802.11 technology are becoming increasingly prevalent. The availability of highbandwidth together with the convenience of being a wireless medium makes it a compelling technology for multimediabased applications. In this paper, we present a gatewaybased architecture of the wireless home media network and develop a secure registration protocol that is appropriate ...

to provide an overview of the development of health technology assessment (hta) in iran since 2007, and to facilitate further development of hta and its integration into policy making.data of this study were collected through key documents (e.g. literature, laws, and other official documentation) and analyzed by experts of opinion in form of qualitative methods.health technology assessment ente...

this study determines the impact of e-commerce (ec) on some of important economic criteria including total factor productivity( tfp) of iran country as a developing country in comparison with us standard as a developed country through analyzing and calculating interrelated issues. the model is based on both econometrics and growth accounting approach to fill the gaps of previous studies. on the...

Smart grid concept is introduced to modify the power grid by utilizing new information and communication technology. Smart grid needs live power consumption monitoring to provide required services and for this issue, bi-directional communication is essential. Security and privacy are the most important requirements that should be provided in the communication. Because of the complex design of s...

Societies are mostly using smartphones and the World Wide Web in the era of information technology, (IT). Information technology and its impact is revealed to everyone on modern society. IT enables communication worldwide but reduced face-to-face interaction, reduced physical activity, made headache, fatness, heart disease, diabetes, neck pain, cost, job loss, and so many other health problems....

nowadays, with technology progress and the emergence of new business models, increased levels of competition and changing demands and expectations of customers, using multi channels of distribution is growing rapidly. the coordination and integration of these channels with high efficiency and the elimination of these challenges requires more discussion. the purpose of this study is to investiga...