We study capacitated assortment problems when customers choose under the multinomial logit model with nested consideration sets. In this choice model, there are multiple customer types and a customer of a particular type is interested in purchasing only a particular subset of products. We use the term consideration set to refer to the subset of products that a customer of a particular type is i...

Mixed logit is a highly flexible model that can approximate any random utility model. In this paper, two kinds of mixed multinomial logit models were considered. The main aim was to introduce a locally D-optimal criterion to obtain an optimal combination of the levels of attributes for producing alternatives and an optimal combination of alternatives in choice sets. Thus, a design including cho...

We introduce a new optimization model, dubbed the display problem, that captures common aspect of choice behavior, known as framing bias. In this setting, objective is to optimize how distinct items (corresponding products, web links, ads, etc.) are being displayed heterogeneous audience, whose preferences influenced by relative locations items. Once assigned vertically differentiated locations...