نتایج جستجو برای: mobile advertising
تعداد نتایج: 187872 فیلتر نتایج به سال:
Mobile Advertising, a wireless media, acts as an advertising tool for promoting goods and services. The mobile phone is no longer just communication since it has also become commercial channel of products Many companies are currently using Advertising potential marketing have profound influence on day-to-day business activities. So the present work to study attitude behaviour users toward SMS a...
Pervasive Advertising (pervasiveadvertising.org) explores the application of pervasive computing technologies to the domain of advertising. Over the last decade many pervasive computing technologies have emerged, most notably mobile devices, ubiquitous digital displays, and a variety of location system and tracking tools. As these technologies become widespread new opportunities and challenges ...
We describe a broadcast scheduling system developed for a precision marketing firm specialized in location-sensitive permission-based mobile advertising using SMS (Short Message Service) text messaging. Text messages containing advertisements were sent to registered customers when they were shopping in one of two shopping centers in the vicinity of London. The ads typically contained a limited-...
This chapter is based on research conducted in cooperation with 12Snap, the leading European mobile marketing company, which has implemented large-scale mobile advertising campaigns with companies such as McDonald’s, Nestlé, Microsoft, Coca-Cola, Adidas, and Sony. To set the overall stage, we first discuss the advantages and disadvantages of the mobile phone in comparison to other marketing med...
We analyze the software stack of popular mobile advertising libraries on Android and investigate how they protect the users of advertising-supported apps from malicious advertising. We find that, by and large, Android advertising libraries properly separate the privileges of the ads from the host app by confining ads to dedicated browser instances that correctly apply the same origin policy. We...
a r t i c l e i n f o Over the years, mobile advertising has grown to become a technology that allows an advertiser to promote products or services to targeted users efficiently and effectively. This is because the ubiquitous nature of mobile devices can provide contextual information and allow users to demonstrate preferences. This study proposes a targeted mobile advertising system (TMAS) tha...
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