In this paper, we report on the result of interviews conducted among consumers blind boxes. First, definition boxes, are products which contain uncertain single good inside along a series, means uncertainty plays an important role in product, and might get ones they didn’t really desire series. We perform qualitative analysis their responses that 60% interviewers experienced or liked buying box...

This paper describes the evaluation of individual situations in terms of equivalent incomes computed from ordinary income by adding or subtracting various terms of willingness-to-pay. It discusses the origin of the approach and its connection with social choice theory and philosophical principles. It also examines the challenges to be addressed for empirical applications of the approach.

Background Health financing is a sensitive issue that is currently being discussed around the world. Main concerns related to this are quality of health services and increasing healthcare cost. The most important features of health services that must be preserved are its equitability, affordability and quality. In many developing countries people are expected to contribute to the cost of health...

Susan H. Busch, Ph.D. The Department of Epidemiology and Public Health, Yale University School of Medicine, New Haven, CT; The Center for Nicotine and Tobacco Use Research at Yale Tracy A. Falba, Ph.D. The Department of Epidemiology and Public Health, Yale University School of Medicine, New Haven, CT; The Center for Nicotine and Tobacco Use Research at Yale Noelia Duchovny, Ph.D. The Department...

Consumers frequently make decisions about how much they are willing to pay (WTP) for specific products and services, but little is known about the neural mechanisms underlying such calculations. In this study, we were interested in testing whether specific brain activation—the asymmetry in engagement of the prefrontal cortex—would be related to consumer choice. Subjects saw products and subsequ...

This study addresses the question of willingness to pay (WTP) for hormone replacement therapy (HRT) in order to alleviate menopausal symptoms. The woman obtains utility from consumption of goods and health. The purchase of a treatment is represented as a shift in the health production function during the treatment period. The mean WTP for the HRT is estimated using a parametric and a non-parame...

What is the best way to reward innovation? While prizes avoid deadweight loss, intellectual property screens out projects generating low consumer surplus per unit sold. We propose a stretch parameterization of demand under which innovations differ in both the size of the market they create and consumers’ average willingness-to-pay for them. We solve the resulting multidimensional screening prob...

Suppose that after careful thought, a parent reports that she is willing to pay up to $100 to save her child from one day of cold symptoms. How can we use her answer and those of other parents to analyze the benefit of public projects that affect child health? Would it make sense to calculate the expected number of child days of cold symptoms that a project would prevent and to multiply this nu...