نتایج جستجو برای: marketing technique
تعداد نتایج: 661951 فیلتر نتایج به سال:
Since the use of internet has been identified as a necessity in today’s world, businesses benefit from different aspects of this technology especially for marketing and advertisements so that the owners of businesses are searching for effective high speed and low costs ways of marketing such as viral marketing. Despite of its high efficiency and effectiveness, viral marketing creates various et...
the purpose of this article is to present the link among resource based theory, marketing strategy, and firms’ performance in order to propose integrative framework showing how the three constructs are linked. it is organized based on a review of academic literature on resource based theory and marketing strategy chronicled in major marketing journals up to december 2015. besides, the paper ref...
Potatoes are the third most important food crop in Iran. But fluctuations in the production of potato have made imbalances in supply and demand. Lack of appropriate planning for cultivation and marketing operation and farmers’ little knowledge of marketing provides a ground for uncertainty about marketing. To compete successfully in markets, knowledge on marketing is necessary. Succeeding in ma...
Extensive research has been performed to develop appropriate machine learning techniques for different data mining problems, and has led to a proliferation of different learning algorithms. However, previous work has shown that no learner is generally better than another learner. For repeated data mining tasks practitioners have started conducting empirical comparison studies to determine the b...
Nowadays, marketing serves the purpose of maximizing customer lifetime value (CLV) and customer equity, which is the sum of the lifetime values of the company’s customers. But, CLV calculation encounters some difficulties which limit the usage of this technique. Nonetheless, companies looking for methods to know how to calculate their customers’ CLV. In this paper, fuzzy classification rules we...
Thousands of small and medium scale industries are present in India. All are facing certain problems resulting in shortage of production and quality issues. This case study deals with the kaizen implementation in an industry in an assembly line in India that manufactures front and rear axle for heavy and medium vehicles. Kaizen technique has tremendous effect on operations of a firm, including ...
In this study, marketing situation, problems and services of Dutch Roses was investigated in Isfahan province as a main rose producing region in Iran. In this context, marketing margin, share of marketing agents in marketing margin, marketing cost coefficients and marketing efficiency were calculated and marketing path and marketing services of roses flower including harvesting, transportation,...
The aim of this study was to analyze the impact of organizational learning and marketing metrics on the marketing performance in the Elon Plast Company of Kermanshah province. It is a functional purpose study with descriptive – survey method. The statistical population includes 100 employees of Elon Plast Company in Kermanshah province. A sample of 80 people was chosen using Cochran formula. Da...
The purpose of this article is to present the link among resource based theory, marketing strategy, and firms’ performance in order to propose integrative framework showing how the three constructs are linked. It is organized based on a review of academic literature on resource based theory and marketing strategy chronicled in major marketing journals up to December 2015. Besides, the paper ref...
This study aims to analyze the influence of Instagram's social media marketing on repurchase intention through experiential and brand trust in Naboks Bogor brand. The method reseach used quantitative with 200 respondents. data analysis technique a descriptive analysis, Structural equation modeling (SEM) test (Analysis Moment (AMOS)). results prove that has positive significant effect marketing....
نمودار تعداد نتایج جستجو در هر سال
با کلیک روی نمودار نتایج را به سال انتشار فیلتر کنید