Purpose – This paper aims to investigate organizational factors to explain why a corporate data warehouse (CDW) was not used by marketing to the extent that it was expected to be used for CRM and other marketing purposes. Design/methodology/approach – A case study of a single health-care payor organization is used in this study. Findings – Reveals the three primary implementation factors relate...

Nowadays, international companies have been using different strategies in order to obtain more attractive products and get a higher impact on the market. But when referring to software products, it is necessary to keep in mind that such strategies are affected by specific quality criteria as usability. Usability and marketing can be combined to offer more attractive products. In fact, specific ...

Increasingly customers publish their opinions or observations regarding tourism products on the internet. Review websites allow customers to express their opinion regarding the service offered during their stay by awarding points to pre-selected criteria or by publishing their comments. This feedback can provide valuable information to service providers. Whether these alternative sources of mar...

In business marketing, corporations and institutions are interested in executing a sequence of marketing actions to affect a group of customers. For example, a financial institution may derive marketing strategies for turning their reluctant customers into active ones and a telecommunications company may plan actions to stop their valuable customers from leaving. These marketing plans are aimed...

The purpose of this research is to study the impact of Egyptian hotels’ websites marketing on customer e-satisfaction and how to achieve e-loyalty through focusing on e-satisfaction success factors (website information quality, system convenience, system safety, service quality, expectations and perceptions for hotel services and facilities, and intention to revisit). In this study, convenience...

165 minutes. Three pages of handwritten notes are allowed. 1. [5 pts] When choosing the name for a new company, one thing to consider is how easy it will be to keep the company's homepage at the top of the search results for a query on the company name. Which of the following would be best on this criterion, and why? El Paso Marketing Hernandez Marketing HrndzMktg Shark Bop Marketing Shark Bop ...

Australian and international governments are increasingly adopting social marketing as a social change management tool to deal with complex social problems. Government decision makers typically need to balance the use of business models and management theories whilst maintaining the integrity of government policy. In taking this approach, decision makers experience management tensions between a...

We introduce a fully probabilistic framework of consumer product choice based on quality assessment. It allows us to capture many aspects of marketing such as partial information asymmetry, quality differentiation, and product placement in a supermarket.

Forage quality of orchardgrass and timothy hays can be evaluated from both nutritional and marketing perspectives. From the nutritional perspective it is conditioned by the 1) nutrient concentration, 2) rate of voluntary intake, 3) digestibility and 4) partitioning of metabolized products within the animal. From the marketing perspective, hay destined for urban feed store and Pacific Rim market...