The present study was carried out to investigate the economic loss of flood victim broiler farms and also to explore the relationship between various independent variables with economic loss of flood victim broiler farms (dependent variable). The independent variables were considered as education, family size, occupation, farm size, feed sources, types of vaccine and medicine used and marketing...

This article considers the role of the four Ps marketing mix model in social marketing, arguing that given reconfiguration of the marketing mix in the mainstream marketing discipline, and the characteristics of social marketing, a re-thought and re-tooled social marketing mix is required. A brief review of the four Ps marketing mix model in the mainstreammarketing and social marketing fields is...

I marketing applications, it is common that some key covariates in a regression model, such as marketing mix variables or consumer profiles, are subject to missingness. The convenient method that excludes the consumers with missingness in any covariate can result in a substantial loss of efficiency and may lead to strong selection bias in the estimation of consumer preferences and sensitivities...

In his classic model of trust, Coleman (1990) argues that the decision of an actor to trust or not is a function of the expected gain and loss involved. In this paper we show how actors who attempt to recruit others into network marketing employ narrative in manipulating the recruit's expectations. For example, we show how the costs involved in recruiting friends and family into network marketi...

Fruits are essential part of human diets but highly perishable, and the post-harvest loss is on rise in Nigeria, with consequent food insecurity. To achieve zero hunger (SDG II) responsibleconsumption production XII), a lot needs to be done reduce menace post-harvestloss. One such adoption proper marketing strategies by fruit farmers marketers. The study assessed effect various adopted marketer...

“Anger Management” is the most popular lay term today for any therapy designed to eliminate destructive rage in relationships. The therapeutic community also uses the expression “anger management” most frequently, in lieu of any other term, when marketing to the public’s needs in this area. From a marketing perspective, this makes good sense. Yet, there is a subtle loss of opportunity if all co...