This paper studies early refinancing activities in the corporate bond market and its implications for debt maturity structure. In additional to interest rate reduction, speculative-grade firms constantly extend maturity through early refinancing. Moreover, they take advantage of accommodating credit market conditions to extend maturity on a large scale, leading to pro-cyclical debt maturity str...

Digital marketing innovation plays an important role in a company’s performance. Since this concept is quite new, there are not many empirical studies on the impact of innovations. The purpose study to examine digital firm performance, consider mediation effect capability performance and explore potential moderating size effect. Using KOSPI KOSDAQ data linear moderated estimation, we found that...

according to capabilities-based theory, companies can achieve competitive advantage through capabilities such as marketing capability which resulted in the lead in identifying customer needs and understanding the factors influencing their behavior. in this regard, it is important knowing that electronic marketing as innovative technology-based activity how much can moderate the impact of market...

Few studies address the marketing budgeting problems of platform firms operating in two-sided markets with cross-market network effects, such that demand from one customer group in the platform influences the demand from the other customer group. Yet such firms (e.g., newspapers whose customers are both subscribers and advertisers) are prevalent in the marketplace and invest significantly in ma...