Data mining is a powerful tool for firms to extract knowledge from their customers’ transaction data. One of the useful applications of data mining is segmentation. Segmentation is an effective tool for managers to make right marketing strategies for right customer segments. In this study we have segmented retailers of a hygienic manufacture. Nowadays all manufactures do understand that for st...

Consumer behaviour is very unique in nature. Each of the consumers have different attitude towards the product. That is why marketing for a product is not everybody’s cup of tea. But some where they are connected to each other. Marketers nowadays are searching the connection between them in order to make their marketing process easy and affordable. This can be done only by creating the market s...

Information asymmetry between sellers and buyers often impedes socially desirable trade. This paper presents a new mechanism that mitigates the inefficiencies caused by information asymmetry. It is shown that markets under severe adverse selection can be endogenously segmented and such segmentation improves social welfare. Endogenous segmentation is driven by low-quality sellers’ incentive to a...