The purpose of this study is to analyze the effect Social Media Marketing on Customer Purchase Intentions. data used in were obtained directly from distributing online. number respondents was 115 people. results testing hypothesis indicate that: Firm- Created Communication has a positive and significant User-Generated Communication,and Brand Passion. Meanwhile, no also show that Passion Loyalty...

Dissatisfied users of public services may choose to voice or exit. But when does emerge? To answer this question, we deploy Hirschman’s exit, voice, and loyalty (EVL) model. We set out an ‘available alternatives’ hypothesis—increasing the number exit options reduces voice—in contrast ‘effective voice’ hypothesis where is lower there no choice. expect exit-voice relationship be moderated by loya...

Kopi Kenangan became the first Foods and Beverages Retail Unicorn from Southeast Asia, during COVID-19 pandemic, company learned to quickly adapt changing business environments challenges by implementing new strategies, so as be able serve 40 million cups of coffee in last 12 months. This study aims determine whether Brand Attachment through Commitment Loyalty has an effect on Repurchase Intent...

As the outbreak of COVID-19 progresses to endemic stage, Malaysians are getting used norm going cashless purchase goods and services, whether through online platforms or physical stores reduce contact with others. Hence, Touch ‘n Go has garnered a significant number users since pandemic. While it is convenient for make payments; concurrently, may pose risk many factors that influence users’ loy...

This study advances research on social media marketing activities (SMMA) and brand trust by empirically exploring their relationships with loyalty, purchase intention, among a representative cross-section of five-star (5) hotels four-star (4) Facebook profiles in Kyrenia City (Northern Cyprus). The data gathered for this adds to our understanding today's as new-generation tool. also tests the m...

The changing consumption habits that emerged as a result of high consumer demand in the 2000s, changes experienced destruction caused by uncontrolled production patterns and losses anarchic model intense demand, increased importance organic agriculture. In recent years, have been reviewed interest products has increased. Consumers perceive health-promoting associate them with healthy lifestyle....