In this snapshot, Wally Feurzeig, one of the originators of Logo, and an innovative designer of mathematics education learning environments, recalls some compelling vignettes from the early history of Logo (including activities with the first Logo-controlled wireless turtle), with children ranging in age from pre-schoolers to fifth-graders. Wally passed away this past year. Wally was a long-tim...

In this paper, we present a connectionist approach for detecting and precisely localizing transparent logos in TV programs. Our system automatically synthesizes simple problem-specific feature extractors from a training set of logo images, without making any assumptions or using any hand-made design concerning the features to extract or the areas of the logo pattern to analyze. We present in de...

Storefront brand image (logo) recognition has many useful applications such as location recognition and advertisement. Various methods have been proposed using local and global feature matching. However, it continues to be a challenging area; unlike nature scene images, which are rich in texture details, brand images often lack texture variation, and therefore provide fewer feature points for m...

This study evaluated the effect of Logo programming in enhancing creativity skills. Eighty five fifth-grade students were assigned to experimental and control groups. A pre-test was administered to assess figural creativity factors consisting of receptive fluency, flexibility, originality and elaboration. After eight weeks of Logo programming learning, the experimental group had significantly h...

Abstract In this paper a wavelet-based logo watermarking scheme is presented. The logo watermark is embedded into all sub-blocks of the LLn sub-band of the transformed host image, using quantization technique. Extracted logos from all sub-blocks are merged to make the extracted watermark from distorted watermarked image. Knowing the quantization step-size, dimensions of logo and the level of wa...

Brand elements, including: brand name, logo, slogan, colors, jingles and characters, can be considered as important determinants of brand awareness and brand image (Keller 1998; Schmitt 2000). In this study we investigate the effects of logo design characteristics on brand recognition and effect in the Chilean market. The overall conclusion is that the logo design characteristics (harmony, para...