this study was a contrastive analysis of the evolution of english and persian advertising slogans to investigate their similarities/differences in using rhetorical figures, and the evolution in the use of these figures in the slogans of each language. thus, 800 persian and english slogans from the last four decades were collected. lapsanka's framework (2006) including different aspects with som...

Jennifer Vines This is the fi rst of 12 Correspondence pieces in this issue that are in response to an important PLoS Medicine Research Article: Auvert B, Taljaard D, Lagarde E, Sobngwi-Tambekou J, Sitta R, et al. (2005) Randomized, controlled intervention trial of male circumcision for reduction of HIV infection risk: The ANRS 1265 trial. PLoS Med 2(11): e298. Readers wishing to add their own ...

abul’at?hieh, a distinguished poet and the innovator of the technique of ascetic poetry in abbasid era, was obviously and markedly under the influence of the holy qur’an and made an extensive use of quranic rhetorical devices and figures of speech in his poems. the influence of the qur’an on abul’at?hieh is in all lexical, collocational, musical, rhetorical and thematic areas. however, those fi...