Interpretation of brands and marketing communications has become increasingly problematic in the contemporary commercial environment, largely due to an overabundance of available cultural meanings and interpretive perspectives, and the instability of social categories. This problem has implications for segmentation and the positioning of brands, and for the strategic consistency of marketing me...

This article examines age differences from childhood through middle adolescence in the extent to which children include factual and interpretive information in constructing autobiographical memory narratives. Factual information is defined as observable or perceptible information available to all individuals who experience a given event, while interpretive information is defined as information ...