Digital television and digital video recorders (DVRs) open up new possibilities for interactive television (iTV) advertising. Little is known about whether iTV advertising will be more effective than traditional linear TV advertising and what iTV ad models are more effective than others. This paper summarises the few studies that have been published so far. However, the main contribution of thi...

Televisions are delivering more interactive experiences with internet connections, various applications and interactive content. However, traditional TV remote controls are not well suited to such interactive TV platforms. With the widespread use of freehand gestural interaction enabled by low-cost cameras, gestural interfaces are a promising solution for controlling interactive TV. Currently, ...

Development of interactive media and devices provides users with a wealth of new services such as online streaming (music and video), game play, web browsing, or email available on their televisions. While this increase in choice is great for the user, an inevitable consequence of many of these systems is a more demanding and interactive user experience. An easy solution to this problem is to u...

The development of multi-channel digital broadcasting has generated a demand not only for new services but also for smart and highly functional capabilities in all broadcast-related devices. This is especially true of the television receivers on the viewer's side. With the aim of achieving a friendly interface that anybody can use with ease, we built a prototype interface system that operates a...

The paper describes requirements, concept and general structure of audio compression scheme employed in interactive television iTVP project. A perceptual coder based on a psychoacoustic model and spatio-temporal signal decomposition using a hybrid filterbank is proposed. The coder structure is derived from standard MPEG L3 technique. Some ideas for improving the performance at low bit rates are...

This paper describes how to use the Microsoft DSL Tools to construct the Interactive Television Applications system as an example for the Model Driven Development Tools Implementers Forum at TOOLS’07.

Internet Protocol Television (IPTV) systems are a rapidly growing converged network service. These systems replace the traditional “set-top box”, receiving broadcast or cable television, with a networked IP-centric device, to which video is streamed live or on demand. The user experience initially follows that of traditional television, but it is expected that additional interactive services wi...

This paper will discuss the basic characteristics of standards for mobile television (Mobile IPTV, T-DMB, MediaFLO, ISDB-T, DVB-H), the basic differences at the technical level and finally present an overview of a proposed architecture for the deployment of mobile TV services combining difussion networks with ad hoc ones, which has been generated from projects developed in the experimental labo...

Adaptive hypermedia techniques have until now been mainly applied to web pages with text and images. In this chapter, we explore how these techniques can be extended to time-based media, particularly in the domain of interactive television.

BACKGROUND Scientific evidence from different sources suggests a positive association between sedentary behaviors and the incidence of hypertension. However, no previous prospective study corroborated this potential relationship in an adult population. Our objective was to assess prospectively the association of different sedentary behaviors (interactive and noninteractive sedentary activity, t...