With the world's increased urbanization, exchange process's view is fetching more efficiency in shopping process. This trend changing customer's intentions towards retail stores. article examines how perception of access reshapes purchase decision developing countries and stores' sustainable attractiveness intervenes making. The point sale convenience sampling technique used with data from 669 ...

The growth of online shopping and the interest in Sarawak handicrafts West Malaysia have contributed to consumers' intentions purchase these online. However, previous research has mentioned several factors, such as price, motivation, convenience, handicraft characteristics influencing intent consumers use e-commerce sites purchase. Therefore, an survey was conducted among 115 Malaysian responde...

Multiple studies have attempted to explain the online shopping behaviour of consumers both in Information Systems (IS) and Marketing literature. However, given the widening gap between actual and expected increase in Internet-enabled or web-based consumer purchase transactions, the need to investigate the underlying factors for on-line purchase behaviour assumes increased significance. Also, th...

This paper aims to incorporate the diffusion of innovation theory and conformity theory to explain consumers’ green purchase intentions. To this end, a conceptual model has been proposed and subjected to empirical verification with the use of a survey method. Using a sample of Taiwanese consumers who had the actual purchase experience of green detergents, this study employed structural equation...

The purpose of this research is to investigate whether the relative influences of attitude, subjective norm, and perceived behavioral control on consumers’ purchase intentions will be different when consumers possess different levels of product knowledge (subjective and objective) and attention to social comparison information (ATSCI). As proposed by the theory of planned behavior, consumers’ p...

In this technological era, online business is expanding due to increased internet conveniences. Smartphone users are drastically growing in Bangladesh, where it plays a vital role as strong catalyst for economic development. On the other hand, success of associated with creating purchase tendency by determining influencing factors consumers’ intention. The ultimate purpose paper identify influe...

On the basis of a low probability insurance experiment with substantial money on the line, we demonstrate that concern is an important driver of willingness to pay (WTP) for insurance when there is ambiguity surrounding the estimate. Concern still plays an important role when probabilities are given precisely. This finding explains why some individuals pay too much and others little for insuran...

The recent development of a global telecommunication technology provides a new mechanism for companies to promote their products and services. This modern electronic advertising concept is commercially known as mobile advertising. Despite its remarkable opportunities claimed by many quarters, the attitude of Malaysian consumers towards mobile advertising and their intention to purchase the adve...