SATISFACTION AS ANTECEDENTS ABSTRACT Purpose: This paper studies, from the perspective of relationship marketing, the loyalty behavior of industrial customers in the context of a cluster. Loyalty is a key variable for studying long term relationships between firms. Research implications: Recent advances in consumer and services marketing consider that perceived value and satisfaction are centra...

The phenomenon and model of industrial clusters marketing is a cross-linking subject on the industry cluster theory and regional marketing. It can answer if the high-tech industry clusters marketing belong to a traditional industrial clusters phenomenon? This paper focuses on discussion about whether there is a cluster marketing model. First the concept of clusters marketing model was defined, ...

using the cluster approach aims to increase cooperation in the competition to small and medium units, the use of knowledge and innovation was emphasized and more attention. this study compares the innovation performance with the mediation of knowledge management in industrial clusters rubber parts rosen and rubber parts manufacturing companies that formed clusters have left the hamedan province...