Today’s digital disruption is a transformation that embraces novel models and forms, which greatly impact numerous industries. Hegemony rises through networking with information. The marketing procedure has many inferences. One been the endurance of inclusivity based on conversation. conversation system one confinement for consumer to rely hegemony dominant procedure. Consumers have become medi...

The present paper examines horror films originating in Muslim contexts and available on U.S. streaming services. Using Gramsci's concept of hegemony, the how such negotiate articulate with dominant Hollywood mainstream genre particular attention to hegemonic power its Christian iconography assumptions.